Have you ever felt the spark of a brilliant idea, only to see it fizzle out before it takes shape? I’ve been there a hundred times. Business ideas, stories, and life-changing inspiration flood my brain constantly. But here’s how it usually plays out:

The Cycle of Inspiration

• 6:30 AM: In the shower, a brilliant idea strikes. I jump out, race around the house in a towel, and desperately search for something to jot it down on.
• 6:37 AM: The pitch. I enthusiastically share my idea with my wife. If she approves, success seems inevitable.
• 6:39 AM: My incredible idea joins the ever-growing pile of “someday” projects.

What Holds Us Back?

Why do so many great ideas end up in the "someday" pile? We’re busy, overwhelmed, or afraid to act on them. While we can’t solve every barrier, I can offer a roadmap for turning ideas into action.

Step 1: Write Your Ideas Down

Undocumented ideas are fleeting and often become someone else’s opportunity. Ideas have a short shelf life—if you don’t act quickly, they fade. Ever watched Shark Tank and thought, “That was my idea!”? Don’t let someone else capitalize on what could’ve been yours.

Step 2: Share Your Ideas

Ideas flourish when shared. Talking about them not only sparks enthusiasm but also builds a support network. Your audience will value your unique perspective, whether you love, hate, or improve upon a concept. Authentic engagement is what draws people in.

The Case for Blogging

Blogging is a simple, powerful way to publish your ideas. All it takes is writing and saving. The technology handles the rest. While platforms and features evolve, your focus should remain on what truly matters: sharing valuable content.

Overcoming Common Excuses

1. “I don’t know what to write about.”

If you feel stuck, your creative muscle might need exercise. The average person processes thousands of thoughts daily. Somewhere in that mental flood lies your next blog post.

2. “How do I know people will read it?”

Here’s the truth: if you don’t write, no one will read it. Once you publish, share your posts on social media or other platforms. Tools like Google Analytics can help you track engagement. The thrill of seeing your work resonate with others is unmatched.

3. “I don’t have time to start a blog.”

Starting a blog is quick. I used to delay blogging, obsessing over the perfect design. Eventually, I realized content is king. The platform and aesthetics can evolve later. Focus on writing first.

4. “Will it be worth my time?”

Blogging makes you a creator, not just a consumer. When you contribute value, it often comes back to you—whether through recognition, opportunities, or income. Just ensure you’re driven by passion, not solely profit.

Take the First Step

Ready to dive in? Start small. Platforms like LinkedIn Pulse are great for business-focused articles, while guest blogging opportunities (like Utah Creative) cater to creative content. Or, launch your own blog. Need help? Email us at info@utahcreative.com. We’d love to guide you through the process.

Don’t let your best ideas gather dust. Start sharing today.